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Advice, lessons and tips from our partners and community of entrepreneurs from around the world

Approaching fundraising

Raising investments for your startup can be challenging and sometimes frustrating process. As in personal life matching with the right partner can set a cornerstone for your future well being. Entrepreneurs are often tempted to settle with a first available option to them. We think evaluating all options carefully and focusing your efforts on engaging with the right partner is a key to at least short term success of your startup.

We are meeting many entrepreneurs with great ideas, but often we see that the lack of preparation and/or presentation skills puts them in a weak position in front of investors or customers.

Below we outline the common characteristics of the good pitch presentations, that we hope will help you to be more prepared when approaching fundraising process.

What you should cover in your presentation?

Purpose: Why are you here? What product are you building?

Problem: What problem are you solving? How is this addressed today and what are the drawbacks of current ways of solving it.

Product: How will your product help to solve the problem? What is so special about your product?

Market opportunity: Who is going to buy your product? Is there a market for it? Is it growing? Sometimes there is no market for your product so you need to create it.

Competition: What major competitors offer similar products/services? How are you going to win the competition?

Business model: How are you going to generate revenue?

Financials: 2-5 years financials including key assumptions

Team: Who are the founders and other team members? What drives you?

What makes a pitch appealing?

Tell a story: relate to your personal experience.

Be as clear as possible: the clarity and preciseness of the deck are more important than number of slides.

Be fact driven: provide factual statements

Make it understandable even for non-experts: don’t over complicate the slides, make it easy to understand

Use right visuals

The Hard Thing About Hard Things

The Hard Thing About Hard Things

Ben Horowitz
The Hard Thing About Hard Things

The Hard Thing About Hard Things

Ben Horowitz

Ben Horowitz, co-founder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.

The Startup Owner's Manual

The Startup Owner's Manual

Steve Blank
The Startup Owner's Manual

The Startup Owner's Manual

Steve Blank

The Startup Owner’s Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, acknowledged catalyst of the “Lean Startup” movement, and tested and refined by him for more than a decade.

The Four Steps to the Epiphany

The Four Steps to the Epiphany

Steve Blank
The Four Steps to the Epiphany

The Four Steps to the Epiphany

Steve Blank

The bestselling classic that launched 10,000 startups and new corporate ventures. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.

Value Proposition Design

Value Proposition Design

Alexander Osterwalder
Value Proposition Design

Value Proposition Design

Alexander Osterwalder

Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.

The Halo Effect

The Halo Effect

Phil Rosenzweig
The Halo Effect

The Halo Effect

Phil Rosenzweig

Too many of today’s most prominent management gurus make steel-clad guarantees based on claims of irrefutable research, promising to reveal the secrets of why one company fails and another succeeds, and how you can become the latter. The Halo Effect not only identifies delusions that keep us from understanding business performance, but also suggests a more accurate way to think about leading a company.

Sapiens: A Brief History of Humankind

Sapiens: A Brief History of Humankind

Yuval Noah Harari
Sapiens: A Brief History of Humankind

Sapiens: A Brief History of Humankind

Yuval Noah Harari

Human history has been shaped by three major revolutions: the Cognitive Revolution (70,000 years ago), the Agricultural Revolution (10,000 years ago), and the Scientific Revolution (500 years ago). These revolutions have empowered humans to do something no other form of life has done, which is to create and connect around ideas that do not physically exist (think religion, capitalism, and politics). These shared “myths” have enabled humans to take over the globe and have put humankind on the verge of overcoming the forces of natural selection.

Thinking, Fast and Slow

Thinking, Fast and Slow

Daniel Kahneman
Thinking, Fast and Slow

Thinking, Fast and Slow

Daniel Kahneman

In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical.